Advertiser Influencer
 advertiser influencer



  1. It’s about people…

    After initial skepticism, Influencer Marketing has finally hit the German market in 2016. Pioneers such as Kapten & Son or Fittea have leveraged early adopter advantages to increasingly compete with larger brands for the most popular Influencer co-operations. Even large companies such as Adidas, Audi and Coca Cola already recognized the potential in Influencer Marketing.


  2. How to set up an influencer marketing campaign on exomatch

    What is exomatch?

    exomatch is a marketplace and campaign management tool for influencer marketing. You can create influencer marketing campaigns for free on exomatch. We created an innovative matching system which saves you all the research and ensures that only those influencers offer collaborations which match your criteria. We are driven by our mission to make influencer marketing easy and accessible for you. We want you to enjoy collaborating with the world’s leading influencers and want to enable you to scale your influencer marketing efforts seamlessly as needed.



  3. Wer ist ein Influencer?

    Auch in Deutschland hat sich Influencer Marketing mittlerweile von einer experimentellen Strategie zu einem der stärksten und wichtigsten Marketingkanäle entwickelt.

    Während sich der Influencer-Marketing-Markt immer weiter und schneller professionalisiert, kristallisieren sich verschiedene Arten von Influencern heraus. In diesem Beitrag biete ich einen Ansatz, wie man verschiedene Influencer “kategorisieren” kann. Außerdem beantworte ich die Frage: “Wer ist ein Influencer?”